5 June 2025 Archives

Newsletter from the 5 June 2025

Global

WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting

WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.

Marketing Dive

Global

7 in 10 streamers recall brand ads, finds APAC study

Streaming platforms in APAC boost brand recall, with 65% of viewers more likely to remember products seen in ads, according to OMG APAC research.

Warc

Global

Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents

As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.

Ad Exchanger

Global

Dentsu integrates consumer eye-tracking into global retail media planning

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

Media Post

Local

Listening differently: How first-party data powers Gagasi FM’s strategy

With 250,000 downloads and 140,000 registered users on the Gagasi FM App, our engaged listeners share insights via surveys and digital touchpoints — proving we’re more than a station, and they’re more than an audience.

The Media Online

Local

Tractor Media Holdings evolves into media and innovation hub Glynt

The media group has rebranded as the Glynt Group, ushering in a new era of creativity and tech-fuelled intelligence.

Bizcommunity

Local

South Africa’s most popular fast food burger chain launching new outlets across the country

Steers, South Africa’s most popular fast food burger chain, grew its network by 21 restaurants over the last year. It now has 735 outlets in 13 countries.

Business Tech

Local

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for their innovative approach to out-of-home advertising.

Bizcommunity

Local

The radio stations and TV channels bleeding the SABC dry

Two of the SABC’s three main free-to-air channels and eight radio stations are running at a loss, including once prominent platforms like 5FM, Radio 2000, and RSG.

MyBroadband

Local

Amazon.co.za expands its offering with everyday essentials

Amazon South Africa expands its product offering with the launch of three popular everyday essentials categories: Groceries, Pet Food, and Vitamins and Supplements

Bizcommunity

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Newsletter from the 5 June 2025

WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting

7 in 10 streamers recall brand ads, finds APAC study

Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents

Dentsu integrates consumer eye-tracking into global retail media planning

Listening differently: How first-party data powers Gagasi FM’s strategy

Tractor Media Holdings evolves into media and innovation hub Glynt

South Africa’s most popular fast food burger chain launching new outlets across the country

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

The radio stations and TV channels bleeding the SABC dry

Amazon.co.za expands its offering with everyday essentials

Stay in Touch

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Past Issues

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