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Newsletter from the 7 February 2025

  • Global
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Search Engine Land
  • Global
Inside the ROAS trap
Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.
Warc
  • Global
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Search Engine Land
  • Global
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further increasing investments when looking ahead, according to recent research from VaynerX and Ipsos.
Marketing Dive
  • Global
The social media funnel explained [infographic]
The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance.
Social Media Today
  • Global
How ad curation is maturing
The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?
Digiday
  • Global
Paramount, Nielsen sign multiyear measurement and analytics deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
TV Technology
  • Global
Google AI Overviews’ tail grows longer, answers multi-intent questions
More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.
Media Post
  • Global
Publicis set to be largest advertising company in FY24
Publicis has grown ahead of the competition thanks to acquisitions and more new business, the company has told financial markets, as it closes in on being the largest ad company on earth.
Warc
  • Global
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.
Warc
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