Newsletter from the 7 February 2025

  • Global
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.
Warc
  • Global
What marketers can expect as CTV and retail media converge in 2025
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
Marketing Dive
  • Global
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Media Post
  • Global
Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
OOH Today
  • Global
Eight reasons why broadcasters still aren’t talking about precision audience targeting
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
TV News Check
  • Local
e.tv to court again to demand further extension in South Africa’s digital TV switch-over with ‘devastating impact’ warning for country’s TV ratings
The SABC, e.tv and community TV stations collectively face the existential danger of the overnight loss of millions of viewers on 1 April when their ratings will plunge and with that their precious ad income.
TV with Thinus
  • Local
PwC’s Africa Entertainment and Media Outlook 2024-2028
PwC's Africa Entertainment and Media Outlook 2024-2028 provides a compass for entertainment and media (E&M) leaders as they navigate the coming years.
PWC
  • Local
Record-breaking year for Daily Investor in 2024
The success is thanks to a massive increase in readership over the past 12 months, with Daily Investor going from 1.6 million monthly readers in January to over 2.5 million monthly readers by July.
Bizcommunity
  • Local
Mall Ads unveils new wall site at Menlyn Park Shopping Centre
Positioned at the intersection of Lois Avenue and Atterbury Road, the site delivers 1.5 million viewed impressions monthly and attracts the attention of thousands of high-commuters and shoppers daily says the company.
Media Update
  • Local
Netflix reveals year’s content slate at Next on Netflix 2025 including new South African films and series
See Netflix's upcoming slate of new South African films below.
TV with Thinus
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