7 February 2025 Archives - Page 2 of 3

Newsletter from the 7 February 2025

Global

What marketers can expect as CTV and retail media converge in 2025

The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.

Marketing Dive

Global

LinkedIn takes on TikTok with new vertical video features

With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.

Media Post

Global

Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP

It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.

OOH Today

Global

Eight reasons why broadcasters still aren’t talking about precision audience targeting

The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.

TV News Check

Local

e.tv to court again to demand further extension in South Africa’s digital TV switch-over with ‘devastating impact’ warning for country’s TV ratings

The SABC, e.tv and community TV stations collectively face the existential danger of the overnight loss of millions of viewers on 1 April when their ratings will plunge and with that their precious ad income.

TV with Thinus

Local

PwC’s Africa Entertainment and Media Outlook 2024-2028

PwC's Africa Entertainment and Media Outlook 2024-2028 provides a compass for entertainment and media (E&M) leaders as they navigate the coming years.

PWC

Local

Record-breaking year for Daily Investor in 2024

The success is thanks to a massive increase in readership over the past 12 months, with Daily Investor going from 1.6 million monthly readers in January to over 2.5 million monthly readers by July.

Bizcommunity

Local

Mall Ads unveils new wall site at Menlyn Park Shopping Centre

Positioned at the intersection of Lois Avenue and Atterbury Road, the site delivers 1.5 million viewed impressions monthly and attracts the attention of thousands of high-commuters and shoppers daily says the company.

Media Update

Local

Netflix reveals year’s content slate at Next on Netflix 2025 including new South African films and series

See Netflix's upcoming slate of new South African films below.

TV with Thinus

Local

Generative Engine Optimisation (GEO): The next big thing in digital marketing for South African businesses

Search Engine Optimisation (SEO) has been a cornerstone of online visibility, however, the digital landscape is shifting and Generative Engine Optimisation (GEO) is emerging as the next big frontier.

Media Update

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