8 May 2025 Archives

Newsletter from the 8 May 2025

Global

Google launches ‘AI Max for search’ beta

Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.

Media Post

Local

US movie tariffs could cripple South African industry

Trump’s proposed Hollywood tariff may not raise local entertainment costs but could impact South Africa’s film industry workers.

MyBroadband

Local

SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’

Meanwhile two of its three main TV channels - SABC2 and SABC3 - will continue to run at a loss, with SABC1 that has to carry the weight of "subsidising" the two loss making channels.

TV with Thinus

Global

Apple’s AI search plans wipes $125 billion from Google

Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.

Mumbrella

Local

SABC Plus celebrates a million users

The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game.

Bizcommunity

Global

TikTok updates offer brands cultural relevance

TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.

Media Post

Global

GroupM ‘set to rebrand’ to WPP Media amid consolidation

WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.

The Media Leader

Global

WPP’s Landor prepping brands to work with artificial intelligence

Agentic agents are learning to collaborate, and WPP's brand agency is developing guidelines to build in rules and safeguards for brands.

MediaPost

Global

Google agrees to fund three nuclear energy sites

Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.

Media Post

Global

6 SEO tests to help improve traffic, engagement, and conversions

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.

Search Engine Land

Stay in Touch

BANNER
SPACE

Past Issues

[past_issues_list number="10"]

Stay In Touch

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.

Newsletter from the 8 May 2025

Google launches ‘AI Max for search’ beta

US movie tariffs could cripple South African industry

SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’

Apple’s AI search plans wipes $125 billion from Google

SABC Plus celebrates a million users

TikTok updates offer brands cultural relevance

GroupM ‘set to rebrand’ to WPP Media amid consolidation

WPP’s Landor prepping brands to work with artificial intelligence

Google agrees to fund three nuclear energy sites

6 SEO tests to help improve traffic, engagement, and conversions

Stay in Touch

BANNERSPACE

Past Issues

Stay In Touch

Subscribe

Our Media Agency Partners

BANNER
SPACE