Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
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OOH’s rising influence, AI disruption, and the battle for consumer attention
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,” covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
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As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
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Meta’s Threads will soon roll out ads
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
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Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
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Meta says ‘community notes’ will not affect paid ads
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
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Viu appoints Mediamark as sales partner
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
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Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
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How hyper-local stations are transforming the media landscape
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.
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