Spark Media provides ad solutions for Pretoria advertisers
Pretoria advertisers now have full local print reach thanks to a new Spark Media partnership between Caxton and NisMedia.
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An overview of each platform’s Artificial Intelligence tools for advertisers
Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
Threads ads expand to all Meta advertisers
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
Reddit adds partner collaboration within its ads manager platform
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
Meta sued for allegedly overcharging advertisers by $4B
A South Carolina gym is suing Meta, claiming Facebook overcharged advertisers by $4 billion from 2013 over a four-year period.
News faces a UGC tipping point as advertisers look elsewhere
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.