Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
Reddit adds partner collaboration within its ads manager platform Read More »
A South Carolina gym is suing Meta, claiming Facebook overcharged advertisers by $4 billion from 2013 over a four-year period.
Meta sued for allegedly overcharging advertisers by $4B Read More »
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
News faces a UGC tipping point as advertisers look elsewhere Read More »
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium Read More »
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
Urban Takeovers’ enables advertisers to leverage the continent’s largest network of DOOH inventory, which includes thousands of digital screens across malls, forecourts, lifestyle venues and roadways to create an immersive, city-wide presence linked to high-profile events.
Polygon introduces ‘Urban Takeovers’ Read More »
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
Study: Women’s Sports Are a Big Win for Advertisers Read More »
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,” covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
OOH’s rising influence, AI disruption, and the battle for consumer attention Read More »
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
Meta’s Threads will soon roll out ads Read More »
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