Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis Read More »
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
WARC Rankings 2025: Media 100 revealed Read More »
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
Meta invites more advertisers to link their Google Analytics account Read More »
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Learning to live with our new AI-based advertising overlords Read More »
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
TV advertising boosts performance media outcomes Read More »
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations Read More »
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.
Decoding Curated Deals: How Standardized Reporting Can Bring Transparency Read More »
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves — not just for listeners, but for media buyers too.
Radio advertising just got smarter Read More »
The Interactive Advertising Bureau South Africa’s (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges.
IAB South Africa 2025 Bookmark Awards names nine jury chairs Read More »
A major topic of discussion was Nielsen’s shift from a five-minute to a three-minute listening qualifier, a methodological update that aims to more accurately reflect how people consume radio.
Advertisers react to Nielsen’s radio measurement changes Read More »
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