Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
Google launches automatic marketing content extraction Read More »
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
Data shows that longer clips are gaining traction on TikTok Read More »
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Brandtech’s Jellyfish unveils AI platform for in-housing media Read More »
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Publicis integrates Adobe’s generative AI to scale up personalized content Read More »
Meta has officially announced the first stage of “Community Notes,” a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads Read More »
Jacaranda FM has welcomed Ravi Naidoo as its new Programming And Content Manager, effective Tuesday, 1 April.
Ravi Naidoo Joins Jacaranda FM as New Programming and Content Manager Read More »
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Report looks at best time to post to social apps in 2025 Read More »
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
It’s time to abandon a fixation with channels in favour of a content-led approach Read More »
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