Brandtech’s Jellyfish unveils AI platform for in-housing media
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
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Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads
Meta has officially announced the first stage of “Community Notes,†a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
Ravi Naidoo Joins Jacaranda FM as New Programming and Content Manager
Jacaranda FM has welcomed Ravi Naidoo as its new Programming And Content Manager, effective Tuesday, 1 April.
Report looks at best time to post to social apps in 2025
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
It’s time to abandon a fixation with channels in favour of a content-led approach
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
Bizcommunity launches BizTrendsTV
Bizcommunity has announced the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s annual trend content.
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.