According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.
Kantar Creative Effectiveness Awards Announces 2025 Winners Read More »
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium Read More »
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
YouTube advertising awards now include South Africa Read More »
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis wins Coca-Cola’s NA $840 Million media business Read More »
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Publicis integrates Adobe’s generative AI to scale up personalized content Read More »
Tesla owners are finding creative ways to distance their vehicles from CEO and Founder Elon Musk, in some cases due to fear of vandalism.
Tesla owners rebrand vehicles to Honda, Mazda, Audi, Toyota Read More »
At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.
The hidden cost of dull, bland and boring Read More »
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Dentsu X: Shaping the future of experiences Read More »
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
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