Three steps to being more creative with retail media
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
creative
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
Kantar Creative Effectiveness Awards Announces 2025 Winners
According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
YouTube advertising awards now include South Africa
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
Publicis wins Coca-Cola’s NA $840 Million media business
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Tesla owners rebrand vehicles to Honda, Mazda, Audi, Toyota
Tesla owners are finding creative ways to distance their vehicles from CEO and Founder Elon Musk, in some cases due to fear of vandalism.
The hidden cost of dull, bland and boring
At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.
Dentsu X: Shaping the future of experiences
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.