X launches new chat experience in Beta, a precursor to payments
X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.
experience
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
A new era for community and brand experience: Motherland OMNi partners with Kasie FM
Motherland OMNi and Kasie FM have joined forces to create impactful campaigns that deliver real results for your brand and directly benefit the vibrant communities of Ekurhuleni.
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Dentsu X: Shaping the future of experiences
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Ford SA appoints Tarryn Knight as its new head of marketing
With nearly two decades of marketing experience for German passenger and commercial vehicle brands, Knight will lead the strategic direction of Ford’s marketing communications, events and sponsorships.