The media group has rebranded as the Glynt Group, ushering in a new era of creativity and tech-fuelled intelligence.
Tractor Media Holdings evolves into media and innovation hub Glynt Read More »
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC Read More »
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,” said Naomi Smolevitz, a director at the giant media agency OMD.
Ad Buyers Welcome Nielsen’s New Three Minute Rule Read More »
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer Read More »
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.
Colgate boosts ad spend again Read More »
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
How DeepSeek did it (by DeepSeek) Read More »
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
5 Bold predictions for social media in 2025 Read More »
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