Did you miss last week’s MediaLoop newsletter?
No stress — we’ve got you covered. Our new website’s archive section is perfect for catching up when the week gets away from you. Have a look.
No stress — we’ve got you covered. Our new website’s archive section is perfect for catching up when the week gets away from you. Have a look.
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
For nearly 40 years, Business Day has been your go-to source for factual, business agenda setting news. We take pride in this mission and are honoured by your continued trust.
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
She will take on the role alongside her position as editor-in-chief of TrueLove and Drum, expanding her portfolio to include News24 Life.
TopAuto is South Africa’s fastest-growing news publication, having achieved over 200% year-on-year audience growth.
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.
Something odd is happening with the readership of South African news websites; it’s dropping like a stone. Why? Is that globally unusual? Will it come back? Who, or what, is responsible?