ABC Q4 2024: Magazines show resilience in 2024
The Magazine category has shown excellent resilience this year, finding some good momentum from the first quarter of 2024 when it had a 7.6% growth.
The Magazine category has shown excellent resilience this year, finding some good momentum from the first quarter of 2024 when it had a 7.6% growth.
Starting the year off relatively stable with only a 1.6% decrease in circulation from the previous quarter to this quarter in Q1, newspapers slipped into a double figure decline in Q2 of almost 14%
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.