SA’s Primedia Studios has secured the format rights and will be working with ITV Studios to bring two localised versions of the entrepreneurial reality shows Side Hustlers and Double the Money to South African TV screens.
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer Read More »
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