Retail media needs more than ROAS
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
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Dentsu integrates consumer eye-tracking into global retail media planning
In what it claims to be a “world’s first,” Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
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Threat to Checkers and Pick n Pay in South Africa
Takealot and Amazon.co.za are seeing substantial growth in sales of general household products typically sold by traditional grocery retailers.
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South African retail trade sales show 3.9% growth
South African retail sales rose 3.9% year on year in February, according to data published by Stats SA.
South African retail trade sales show 3.9% growth Read More »
A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs
Using its proprietary app and 15,000 field agents, Tributree has mapped 133,000 informal outlets nationwide—including 58,000 spaza stores and 35,000 taverns audited in the past year.
Primedia Instore joins Shop!SA as founding member
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
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Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
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NIQ State of Retail: South African consumers shift to value as economic pressures persist
NIQ SA has released its latest State of the Retail Nation analysis for the last quarter and full year calendar year of 2024, showing moderate increases in retail sales despite a strong festive season finish. SA consumers spent nearly R637bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year.
Forget ChatGPT: Why agentic AI is the next big retail disruption
There’s been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.
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Huge change to FNB eBucks and Standard Bank UCount rewards
Standard Bank customers can now benefit from shopping at Shoprite and Checkers thanks to the bank’s UCount rewards programme, which has partnered with the retail group.
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