82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.
So-called pay-to-play pitches require agencies to pay an intermediary (either an upfront fee or a percentage of client billings) to take part in a review. In some cases, the advertiser does not pay the intermediary for its services, meaning competing agencies bear the full cost.
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.