As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
With 250,000 downloads and 140,000 registered users on the Gagasi FM App, our engaged listeners share insights via surveys and digital touchpoints — proving we’re more than a station, and they’re more than an audience.
Listening differently: How first-party data powers Gagasi FM’s strategy Read More »
This prestigious accolade recognises individuals who have demonstrated outstanding leadership, strategic brilliance, and who have delivered significant impact on their organisations and the broader marketing environment in South Africa.
Finalists announced for the 2025 Marketing Achievement Awards’ Marketer of the Year Read More »
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
New social media features and updates to know this week Read More »
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
6 easy ways to adapt your SEO strategy for stronger AI visibility Read More »
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Brandtech’s Jellyfish unveils AI platform for in-housing media Read More »
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
How cult brands like Crocs, Southwest see influencer marketing evolving Read More »
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty Read More »
Dentsu X has appointed Marcel Swain as managing director for South Africa, a strategic move to drive the agency’s expansion across the continent.
Marcel Swain joins dentsu X to redefine brand engagement in South Africa Read More »
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