DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
DStv sports channel coming to SABC+ Read More »
Paramount, Nielsen sign multiyear measurement and analytics deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
Paramount, Nielsen sign multiyear measurement and analytics deal Read More »
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target Read More »
Ampersand’s new measurement platform combines linear and streaming data
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
Ampersand’s new measurement platform combines linear and streaming data Read More »
