Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
The perils of data-driven marketing Read More »
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Meta streamlines Advantage+ catalog ad targeting, pushes automated options Read More »
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
Eight reasons why broadcasters still aren’t talking about precision audience targeting Read More »
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Performance ad deals rising: Costs, targeting issues continue Read More »
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