TV advertising boosts performance media outcomes
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
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DStv enhancing Mzansi Magic channel
MultiChoice will integrate its 1Max programming onto the Mzansi Magic channel from 31 March 2025, significantly enhancing its content offering.
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Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
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Fewer streamers launched in 2024, more being pulled
Streaming TV is definitely slowing down, still there was a net gain of streaming “platforms available” at 745 — up from 722 in 2023 and 669 in 2022.
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Primedia Studios nabs formats of entrepreneurial reality shows Side Hustlers and Double the Money for South African TV versions
SA’s Primedia Studios has secured the format rights and will be working with ITV Studios to bring two localised versions of the entrepreneurial reality shows Side Hustlers and Double the Money to South African TV screens.
Airport Ads awarded Lanseria Airport media rights tender
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
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JJ Tabane’s eNCA talk show done after false bribery claims column
The controversial commentator Prof Onkgopotse JJ Tabane’s show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.
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CPMs, spend rising in most programmatic DOOH categories
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
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Showmax 2.0 win
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.
