Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cartâ€.
MultiChoice will integrate its 1Max programming onto the Mzansi Magic channel from 31 March 2025, significantly enhancing its content offering.
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
Streaming TV is definitely slowing down, still there was a net gain of streaming “platforms available†at 745 — up from 722 in 2023 and 669 in 2022.
SA’s Primedia Studios has secured the format rights and will be working with ITV Studios to bring two localised versions of the entrepreneurial reality shows Side Hustlers and Double the Money to South African TV screens.
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
The controversial commentator Prof Onkgopotse JJ Tabane’s show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.
SAB aired its Brutal Fruit TV commercial on Warner Bros. Discovery’s Discovery (DStv 121) channel on MultiChoice’s DStv satellite pay-TV service.