Discord enters the Ad arena
Discord’s new opt-in video ads offer brands “guaranteed” attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
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A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
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2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
SABC’s secret weapon
The SABC’s video streaming service is seeing tremendous growth and is set to play a fundamental part in the public broadcaster’s planned return to profitability over the next few years.
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Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming Read More »
Data shows that longer clips are gaining traction on TikTok
So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
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Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC Read More »
Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more than 20 million organic views.
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YouTube proves video podcasts can draw huge audiences
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
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