Instagram may be exploring a separate Reels app
“Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.â€
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YouTube to make mid-roll ads less interruptive
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,†and fewer ads “in the middle of a sentence or action sequence,†where they may feel interruptive or cause viewers to abandon the video they are watching.
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Canal+ to push its aggressive takeover bid of SA’s MultiChoice Group
France’s Canal+ will restructure MultiChoice and carve out its broadcasting licence and South African DStv subscribers into “Licence Co” as a new separate entity while the remainder contains its video assets as the MultiChoice Group.
X is rolling out a dedicated vertical video feed for US users
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
SABC advertising sales partners with Brandsphere Media
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.