For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
YouTube advertising awards now include South Africa Read More »
Many local companies have started demanding a full return to office from their employees, but experts warn that rigid policies may drive away top talent.
Companies saying goodbye to work from home in South Africa Read More »
Well over 130 000 individuals (cell number based) have entered, each of them answering an average of 12 questions. That’s a total number of 1 500 000 answers to our questions, and thus over 1.5 million discrete entries that we are working with. This is staggering.
‘This is gold’: Million & Change campaign producing results Read More »
Early bird deadline: 25 April 2025
Standard deadline: 1 June 2025
Eligibility: Work commercially flighted or published between 1 July 2024 and 30 June 2025 Submission: Entries can be submitted via the official Loeries entry portal
Entries are open for Loeries 2025 Read More »
At the root of every failure is a reality few want to acknowledge: misaligned marketing KPIs. The very metrics designed to measure success are fueling inefficiencies, short-term thinking, and a cycle of never-ending complexity.
Ad tech isn’t broken – it’s working exactly as it’s incentivized to Read More »
A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.
Microsoft Research: AI stifles critical thinking Read More »
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
Why working in media is still a great job Read More »
Kaya 959’s Managing Director, Colleen Louw, says, “As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.
Kaya 959 Appoints United Stations as Sales Partner Read More »
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Outcomes-based performance is the new media currency Read More »
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