The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
WPP inches away from legacy ID solutions with InfoSum acquisition Read More »
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing Read More »
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
WPP’s Read: GroupM key to closing ‘growth gap’ Read More »
WPP reported a 2024 net organic revenue decline of 1% and a fourth-quarter shortfall of 4.2%. Investors sent the stock down 15% on the London Exchange after the firm released the results Thursday morning.
WPP lost ground in 2024, expects to lose more this year Read More »
The Association for Communication and Advertising (ACA) has announced that it will host an AI in Advertising Forum on Thursday, 13 March at the WPP Campus in Johannesburg. The Forum will discuss several key barriers to AI adoption in advertising.
ACA to Host AI in Advertising Forum Read More »
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