What’s behind SABC news glitch?
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
What’s behind SABC news glitch? Read More »
Google remains go-to search engine over Artificial Intelligence tools
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Google remains go-to search engine over Artificial Intelligence tools Read More »
South Africans owe R2.5 trillion
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
South Africans owe R2.5 trillion Read More »
South Africa business activity contracts for fourth month in a row – PMI
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 48.3 in March from 49.0 in February, remaining below the 50.0 threshold that separates growth from contraction.
South Africa business activity contracts for fourth month in a row – PMI Read More »
Tractor Outdoor Adds New Sites
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
Tractor Outdoor Adds New Sites Read More »
Charted: Where people trust the media (and where they don’t)
Today we focus on one public institution that the public remains widely sceptical of: the media.
Charted: Where people trust the media (and where they don’t) Read More »
Direct Line Group on using TV as a full-funnel medium
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
Direct Line Group on using TV as a full-funnel medium Read More »
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
Global ad spend outlook downgraded by $20bn across all media
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Global ad spend outlook downgraded by $20bn across all media Read More »
Report looks at consumer expectations of brands on social in 2025
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Report looks at consumer expectations of brands on social in 2025 Read More »
