Local is our superpower
Our superpower lies in our deep understanding and unwavering commitment to the people, places, and pulse of our vibrant region.
Nielsen Dominating Upfront Currency, Once Again
After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,†most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April
Goeiemôre, Good Morning is an interesting and fresh take on a South African breakfast show – especially because both Afrikaans and English viewers will be able to join us in the mornings”.
How to capture the full value of advertising performance
Stronger brands yield stronger performance – yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.
YouTube advertising awards now include South Africa
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
The smartphone detox: why young people are choosing dumb phones
Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.