Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.
What Coca-Cola has learned on its generative AI journey so far Read More »
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review Read More »
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Publicis Doubles Down On Identity, Acquires Lotame Read More »
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.
Decoding Curated Deals: How Standardized Reporting Can Bring Transparency Read More »
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more than 20 million organic views.
Case study: How a catchy billboard campaign went viral Read More »
MultiChoice will integrate its 1Max programming onto the Mzansi Magic channel from 31 March 2025, significantly enhancing its content offering.
DStv enhancing Mzansi Magic channel Read More »
Something odd is happening with the readership of South African news websites; it’s dropping like a stone. Why? Is that globally unusual? Will it come back? Who, or what, is responsible?
South Africans are ghosting the news Read More »
After receiving final approval from the South African Reserve Bank’s Prudential Authority in 2024, the bank is on track for a soft launch to a small group of clients in the second quarter (Q2) of 2025, with a broader public rollout anticipated in the third quarter (Q3).
OM Bank: Old Mutual gears up to revolutionise digital banking in South Africa Read More »
NIQ SA has released its latest State of the Retail Nation analysis for the last quarter and full year calendar year of 2024, showing moderate increases in retail sales despite a strong festive season finish. SA consumers spent nearly R637bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year.
New data from Uber Eats’ 2024 Cravings Report reveals the country’s top food delivery trends, showcasing a love for luxury with orders of an expensive cognac, a passion for crispy chicken and chips, and a flair for the poetic in their special requests.
2024 Cravings Report: Here’s what South Africans are ordering on Uber Eats Read More »
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