Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
The World’s 50 Most Valuable Brands in 2025
The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
YouTube changes how it counts ‘shorts’ views
Traditionally, YouTube has not counted a view for a creator’s video unless a user watches 30 seconds or more of the upload. Now, however, Shorts views will count the number of times a creator’s Short starts to play or replay.
Google unveils a next-gen family of AI reasoning models
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think†before answering a question.
Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
Mapped: All of the world’s countries ranked by how happy they are
In a rapidly evolving world, the pursuit of happiness remains one of humanity’s few constants. Yet capturing its essence is no simple task, as it depends on both quantifiable measures and personal perceptions.