So-called pay-to-play pitches require agencies to pay an intermediary (either an upfront fee or a percentage of client billings) to take part in a review. In some cases, the advertiser does not pay the intermediary for its services, meaning competing agencies bear the full cost.
Pay-to-play pitches risk ‘fair competition’, trade body warns Read More »
Bizcommunity has announced the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s annual trend content.
Bizcommunity launches BizTrendsTV Read More »
Accenture Song has announced that, effective immediately, Celeste Koert has been appointed as the new lead, succeeding James Barty, who has been in the role since April 2024.
Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa Read More »
SA’s Primedia Studios has secured the format rights and will be working with ITV Studios to bring two localised versions of the entrepreneurial reality shows Side Hustlers and Double the Money to South African TV screens.
The New Gen Trends in Marketing and Technology Conference, hosted by the New Gen Awards, will be held on Friday 23 May 2025, at The Venue in Melrose Arch. This event will bring together industry professionals to examine how emerging technologies are shaping the future of marketing strategies.
New Gen Conference 2025: Shaping future marketing strategies with technology Read More »
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer Read More »
According to the industry representative body, collective NEV sales (not including mild hybrids) from the 21 brands active in this space last year increased 100.6% year on year to 15,611 units. That means NEVs comprised 3.0% of Mzansi’s total new-vehicle market for 2024 (515 853 units), up from 1.47% in 2023.
South Africa doubled its New Energy Vehicle sales in 2024 Read More »
The Association for Communications and Technology (ACT) wants major streaming players like Netflix to pay towards South African network operators’ build and upgrade costs.
Netflix must pay Vodacom and MTN in South Africa Read More »
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
Airport Ads awarded Lanseria Airport media rights tender Read More »
South Africa’s official unemployment rate has dropped by 0.2 percentage points to 31.9% in the fourth quarter of 2024, down from 32.1% in the previous quarter.
SA’s unemployment rate dips to 31.9% Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
