Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
Instagram experiments with AI-generated comments on posts
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
Publicis wins Coca-Cola’s NA $840 Million media business
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Omnicom, IPG shareholders approve merger deal
Shareholders of both Omnicom and Interpublic “overwhelmingly†approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
The perils of data-driven marketing
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads
Meta has officially announced the first stage of “Community Notes,†a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
AI search referrals surge but conversions lag traditional search
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.