There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Performance ad deals rising: Costs, targeting issues continue Read More »
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
The Future of Media 2025: Three key trends Read More »
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.
SABC advertising sales partners with Brandsphere Media Read More »
The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa’s traditional linear TV market.
DStv dominates SABC and Openview Read More »
Here are some of the key trends that we at Scopen believe will shape the future of marketing in 2025
Scopen’s Cesar Vacchiano – The trends shaping marketing in 2025 Read More »
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.
How hyper-local stations are transforming the media landscape Read More »
South Africa’s top brass tasked with reforming the South African Broadcasting Commission’s (SABC) financial position have been at loggerheads regarding a new piece of legislation deemed ineffective by the current communications minister.
SABC TV Licence battle Read More »
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.
Icasa launches another inquiry into streaming service competition Read More »
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025
Six key trends shaping digital marketing in SA in 2025 Read More »
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