Ranked: AI models with the lowest hallucination rates
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power†left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
Marketing to social media users in 2025: Here’s what the numbers say
While brands may think jumping on viral trends is a good idea, 33% of consumers find it embarrassing, according to Sprout Social.
2024 Conversion Benchmark Report
Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.
Netflix Q4: Soaring subscriber gains, stock rises sharply
With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.