The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising – three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.
Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.
Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.
Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.
This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.
The SABC now admits that its shortsighted scheduling moves with its Afrikaans TV news bulletin were done without any market research, with the public broadcasters moving it yet again from this month: Now to 17:30 on weekdays and from SABC2 to SABC3, and to 19:30 over weekends on SABC3.
ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.
Brands are seeking to connect with ears and eyeballs while people are displaying ad fatigue. Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising.
These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.
US President Donald Trump has confirmed that a sweeping 30% tariff will be imposed on all South African goods entering the United States, effective 1 August 2025.