How social platforms measure video views [infographic]
To keep you up to speed, Nick Cicero has published this updated overview of how each platform measures a view for quick reference.
What I learned after handing marketing to a Gen Zer
It’s all about being authentic while staying on top of microtrends on TikTok.
Google gives publishers new ways to monetize content in Google Ad Manager
Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been in beta until now.
X will soon charge for ads based on the size of visuals
Elon Musk says X will charge advertisers more for full-screen ads to reduce oversized, disruptive content in users’ feeds.
Consumers distrust influencer marketing more than advertising
58% buy from influencer endorsements, but lack of disclosure drives distrust—70% feel negative if payment isn’t revealed.
Dentsu X drops new X_RATED with DJ Themba: From South Africa to the global stage
This time, Marcel Swain, managing director of dentsu X, sits down with international DJ and cultural powerhouse Themba for an honest, funny, and occasionally jaw-dropping conversation.
The voices that grow (with) us
The way in which the voices that we listen to shape our day, opinions, thoughts, taste and choices make them cultural anchors across society.
OOH: A SWOT snapshot
Kirsty Carlson and Livia Brown, hosts of the Beyond the Billboard podcast, take a SWOT overview of what we can expect in the out of home environment in 2025.
eNCA adds podcasts The Corder Report from Dan Corder and Both Sides from Randall Abrahams from July
Dan Corder says, “This partnership with eNCA helps us spread the stories that matter to more South Africans. The idea has always been to make the news feel like a watch party, where we laugh, argue, think and connect with the world around us.”
Kickoff back in print with new add-on Kickoff Rugby
The print edition of Kickoff is back, with a brand-new add-on dedicated to South African rugby fans, Kickoff Rugby.