Newsletter from the 17 January 2025

  • Global
The Trade Desk is acquiring advertising metadata startup Sincera
“Sincera and The Trade Desk have a shared vision about the importance of the open internet,” TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.”
Ad Exchanger
  • Global
Chinese officials consider Elon Musk takeover of TikTok US
Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.
Social Media Today
  • Global
Bluesky is getting its own photo-sharing app, Flashes
More good news for those looking to exit Meta’s social app ecosystem in favor of a more open alternative: An independent developer is building a photo-sharing app for Bluesky called Flashes.
Tech Crunch
  • Global
Meta is getting rid of fact-checks and switching to community notes
Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes” system for clarifying claims made by users.
Social Media Today
  • Global
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
Ad Exchanger
  • Global
Younger drinkers boost Constellation Brands
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Warc
  • Global
Ampersand’s new measurement platform combines linear and streaming data
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
Ad Exchanger
  • Global
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Media Post
  • Global
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Warc
  • Global
Data platform lets advertisers verbally ask to build audiences, monitor CPCs
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
Media Post
Stay in Touch

BANNER
SPACE
Past Issues
[past_issues_list number="10"]

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
Scroll to Top