17 January 2025 Archives

Newsletter from the 17 January 2025

Global

The Trade Desk is acquiring advertising metadata startup Sincera

“Sincera and The Trade Desk have a shared vision about the importance of the open internet,” TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.”

Ad Exchanger

Global

Chinese officials consider Elon Musk takeover of TikTok US

Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.

Social Media Today

Global

Bluesky is getting its own photo-sharing app, Flashes

More good news for those looking to exit Meta’s social app ecosystem in favor of a more open alternative: An independent developer is building a photo-sharing app for Bluesky called Flashes.

Tech Crunch

Global

Meta is getting rid of fact-checks and switching to community notes

Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes” system for clarifying claims made by users.

Social Media Today

Global

Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market

Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.

Ad Exchanger

Global

Younger drinkers boost Constellation Brands

WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.

Warc

Global

Ampersand’s new measurement platform combines linear and streaming data

To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.

Ad Exchanger

Global

5 Bold predictions for social media in 2025

Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.

Media Post

Global

Why brands are falling short with their media strategies: Oxford Saïd study

The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.

Warc

Global

Data platform lets advertisers verbally ask to build audiences, monitor CPCs

It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.

Media Post

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Newsletter from the 17 January 2025

The Trade Desk is acquiring advertising metadata startup Sincera

Chinese officials consider Elon Musk takeover of TikTok US

Bluesky is getting its own photo-sharing app, Flashes

Meta is getting rid of fact-checks and switching to community notes

Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market

Younger drinkers boost Constellation Brands

Ampersand’s new measurement platform combines linear and streaming data

5 Bold predictions for social media in 2025

Why brands are falling short with their media strategies: Oxford Saïd study

Data platform lets advertisers verbally ask to build audiences, monitor CPCs

Stay in Touch

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Past Issues

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