Newsletter from the 17 January 2025

  • Global
From 1.9:1 to 2.5:1: How advertising campaigns are getting more efficient
An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit ROI for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.
Warc
  • Global
Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
Ad Exchanger
  • Global
Performance ad deals rising: Costs, targeting issues continue
While many tout the strong prospects of "performance TV" ad deals, many issues remain -- including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Media Post
  • Global
The Future of Media 2025: Three key trends
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
Warc
  • Local
SABC advertising sales partners with Brandsphere Media
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.
Bizcommunity
  • Local
DStv dominates SABC and Openview
The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa’s traditional linear TV market.
MyBroadband
  • Local
Scopen’s Cesar Vacchiano – The trends shaping marketing in 2025
Here are some of the key trends that we at Scopen believe will shape the future of marketing in 2025
Bizcommunity
  • Local
How hyper-local stations are transforming the media landscape
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.
Media Update
  • Local
SABC TV Licence battle
South Africa’s top brass tasked with reforming the South African Broadcasting Commission’s (SABC) financial position have been at loggerheads regarding a new piece of legislation deemed ineffective by the current communications minister.
MyBroadband
  • Local
Icasa launches another inquiry into streaming service competition
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.
Bizcommunity
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