17 January 2025 Archives

Newsletter from the 17 January 2025

Local

Six key trends shaping digital marketing in SA in 2025

As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025

Media Update

Local

Provantage’s Jacques du Preez – OOH advertising poised for growth in SA

Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms - overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.

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