Newsletter from the 31 January 2025

  • Global
Connected TV, phones dominate digital media use in U.S.
CTV will claim 30% of digital media time in 2025, with mobile dipping to 48.6%. Video will near 50% overall, as platforms like Netflix and YouTube test AI to boost ad engagement.
The Desk
  • Local
eMedia ad revenue soars as SABC seeks excuses
E-tv owner eMedia posted record ad revenue of R2.23bn for the year ending March 2025 — up from R2.17bn in 2023/24, despite a national decline in TV ad spend.
MyBroadband
  • Global
X is rolling out a dedicated vertical video feed for US users
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
Tech Crunch
  • Global
Disney expands “magic words” ad feature to live programming, touts other tech advancements at CES Showcase
Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.”
Deadline
  • Global
Are people clicking links in ChatGPT search? Brands Say yesse
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Search Engine Land
  • Global
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Marketing Dive
  • Global
Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.
Marketing Dive
  • Global
What’s next for programmatic advertising in 2025?
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.
Forbes
  • Global
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers' private messages to train generative artificial intelligence models.
Media Post
  • Global
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Search Engine Land
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