31 January 2025 Archives

Newsletter from the 31 January 2025

Global

X is rolling out a dedicated vertical video feed for US users

Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.

Tech Crunch

Global

Disney expands “magic words” ad feature to live programming, touts other tech advancements at CES Showcase

Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.”

Deadline

Global

Are people clicking links in ChatGPT search? Brands Say yesse

Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.

Search Engine Land

Global

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

Marketing Dive

Global

Kantar Media sold for $1B amid measurement landscape upheaval

Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.

Marketing Dive

Global

What’s next for programmatic advertising in 2025?

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.

Forbes

Global

LinkedIn sued for allegedly using private messages to train AI

LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers' private messages to train generative artificial intelligence models.

Media Post

Global

YouTube testing cost-per-hour masthead

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Search Engine Land

Global

The CMO’s guide to brand-building in the performance era

Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.

Warc

Global

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.

Marketing Dive

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Newsletter from the 31 January 2025

X is rolling out a dedicated vertical video feed for US users

Disney expands “magic words” ad feature to live programming, touts other tech advancements at CES Showcase

Are people clicking links in ChatGPT search? Brands Say yesse

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Kantar Media sold for $1B amid measurement landscape upheaval

What’s next for programmatic advertising in 2025?

LinkedIn sued for allegedly using private messages to train AI

YouTube testing cost-per-hour masthead

The CMO’s guide to brand-building in the performance era

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Stay in Touch

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Past Issues

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