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Newsletter from the 31 January 2025

Local

2024 in-app purchase revenue up to $150bn, but app downloads decrease

In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn.

Local

HOT 102.7FM enhances digital offering with new online music stream

HOT 102.7FM has launched a new 'white label' music stream online. This follows the launch of four new HOT 102.7FM online streams, called 'HOT ROCK', 'HOT FUNK', HOT EASY' and 'HOT CLUB', which saw the station start delivering four new music streams via its website and app, each focused on playing a specific genre of music.

Local

Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship

Two iconic brands, Coca-Cola South Africa and the South African Rugby Union (Saru), have reunited with the announcement of a groundbreaking four-year sponsorship that includes the reigning world champions, the Springboks, the Springbok Women, and Springbok Sevens men and women as well as the Junior Springbok teams.

Local

Are you ready for the future of ads?

The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.

The Media Online

Local

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.

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