Newsletter from the 31 January 2025

  • Global
The CMO’s guide to brand-building in the performance era
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
Warc
  • Global
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
Marketing Dive
  • Global
How generative AI’s role will evolve in 2025 as marketers probe its utility
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
Marketing Dive
  • Global
Meta’s Threads will soon roll out ads
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
Media Post
  • Global
Newspaper readers make good podcast listeners, study finds
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Media Post
  • Global
Microsoft is in talks to acquire TikTok, Trump claims
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yes”, adding “A lot of interest in TikTok.
The Guardian
  • Global
Nielsen to end panel-only ratings that have measured TV for decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
The Wall Street Journal
  • Global
How DeepSeek did it (by DeepSeek)
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
Gadget
  • Local
Food inflation remains at record low despite slight uptick to 1.7% in December 2024
South Africa's headline inflation increased to 3% year-on-year in December 2024, slightly above expectations, with a minimal monthly rise of 0.1%. This brought the overall inflation rate for 2024 to 4.4%, down from 5.9% in 2023 and marking the lowest level since 2020.
Bizcommunity
  • Local
PWC: Key macro themes and scenarios for 2025
South Africa Economic Outlook January 2025. Ten key messages from this report.
Strategy&
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