“Hagakure,†meaning “hidden by the leaves,†is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
Streaming platforms in APAC boost brand recall, with 65% of viewers more likely to remember products seen in ads, according to OMG APAC research.
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.