Author name: chloeml

Local

From paper to polony: How Die Kantoor made South Africa laugh

Die Kantoor—an adaptation of the hit series The Office—is the official South African version of the show. But instead of selling paper, they sell polony. The show has performed well on Showmax, but Fourie says it’s too early to confirm a second season which would now likely be on DStv Stream.

Global

Media Planning Group launches to train next generation of planners

A cadre of media strategy leaders has founded a membership organisation to organise training and debate for the next generation of planners. The Media Planning Group (MPG), launched today, will serve as a “new home” for media planners and strategists. It sits alongside the non-profit Account Planning Group (APG), a similar membership organisation founded in 1979 to support creative account planners in advertising agencies.

Global

Gambling ad reforms arrive: Broadcast TV, radio, venues, Keno and player uniforms all in the firing line

“The Government is taking decisive action to tackle the community and public health concerns associated with gambling,” said Prime Minister Anthony Albanese. “We’re getting the balance right here, letting adults have a punt if they want to but also making sure Australian children don’t see betting ads everywhere they look. “What we don’t want is kids growing up thinking that footy and gambling are the same thing.”

Global

CTV – the unlikely hero of CRM marketing

Lloyds Bank has used connected TV with postcode targeting (and twice-daily campaign optimisations) to drive downloads of its app among its Scottish Widows workplace pension customers. Sam Taylor, head of marketing at Lloyds Banking, explains how CTV worked harder than email and direct mail (DM) and proved to be a powerful multiplier for DM performance, too. “Who would have thought television is a CRM channel?” he asks.

Local

OFM celebrates strong start to 2026

Central South Africa’s leading commercial radio station, OFM, has kicked off 2026 with an exceptional first quarter, marked by strong audience engagement, innovative campaigns, and continued brand growth as it celebrates 40 years on air.

Global

AI bots hit publishers as referral traffic plummets

Akamai has reported a 300% rise in AI bot activity affecting the publishing industry, with media ranking as the second-largest target globally in its latest research. The report found that media accounted for 13% of all AI bot traffic tracked, and publishing organisations made up 40% of that activity. The pattern suggests content-heavy websites are facing growing levels of automated scraping.

Global

Sea Cleaners and JCDecaux partner to remove the world’s worst outdoor ads

A study published in the Journal of Business Research, and validated for the local market by Nielsen, shows that when a brand appears as litter, people are willing to pay less for its products. 2% less. So every time a brand shows up as litter, they are running the most damaging outdoor ads imaginable. That’s why Sea Cleaners and JCDecaux, the global leader in outdoor media, have teamed up to combat litter and take those ads out of rotation.

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