The IAB Tech Lab has released new guidance on AI system bot-and-crawler management strategies to help publishers and content owners develop approaches that inform non-human agentic agents. The goal is to give companies across the advertising ecosystem a clearer understanding of how to manage and give access to non-human traffic on their websites.
AB InBev’s Hansa Pilsener has launched a new radio campaign taking a dig at gen Z’s work ethic versus the beer that’s brewed for people over 30.
Adding a third store in one seaside town grew sales by 40% and profits by over 60%.
One of the clearest examples of this shift is Business Agent for leads. Instead of relying solely on traditional click-through experiences, Google is introducing conversational AI interactions directly within Search Ads. According to Google Ads Liaison Ginny Marvin, prospective customers will be able to ask detailed questions about services, expertise, availability, or pricing and receive responses grounded in a business’s website content.
Edgars Club and Nu Metro have announced a new loyalty partnership aimed at expanding entertainment-led rewards for South African consumers.
African B Corp-certified digital agency, Rogerwilco has announced it has won five awards for its generative engine optimisation (GEO) and AI-driven digital work at the Marketing and Media Alliance (MMA) Smarties South Africa Awards.
OOH is no longer just a format; it is an intelligent, adaptive storytelling medium. By blending classic environments with digital innovation, we are building campaigns that react to the physical world and invite audiences into the narrative. Welcome to the era of Creative Intelligence where technology doesn’t replace creativity but elevates it.
Download this new research report to see what 119 US media-buying decision-makers told us about how they define quality, which measurement frameworks they trust, where the trade-off between scale and quality hits hardest, and why confidence in “premium” inventory continues to erode.
The partnership will see selected Heineken Beverages brands authentically integrated into some of eMedia’s most‑watched local television productions, moving beyond traditional advertising towards contextual, story‑led brand presence that reflects everyday South African moments.
For the second time in as many years, Dentsu has released a “mid-year” update to its annual global ad-spending forecast — revising the outlook for this year down slightly but revising 2027 upward more significantly. The relatively mid-year downgrade follows a much more pronounced downward revision in Dentsu’s December 2025 year-end outlook.