Author name: chloeml

Global

Younger viewers get nostalgic for eras, content before their time

According to the music video streaming network’s Then is Now report, 60% of respondents across nearly 1,800 Gen Z, Millennial and Gen X consumers in the U.S., UK and Australia reported identifying with “shared nostalgia” or a collective memory shaped by cultural reboots and widely shared content versus their personal experience.

Global

Consumers don’t move through funnels like they used to

Today’s buying journeys are faster, far less predictable, and far more interconnected. Consumers can discover a brand, research it, validate it through reviews, compare alternatives, and make a purchase decision in minutes. They can also re-enter the process at any point, often influenced by existing customers.

Local

TikTok tests AI-generated spam detection in SA

Generative AI has dramatically lowered the barriers to creating digital content, but it has also enabled the large-scale production of spam and synthetic material that can overwhelm authentic creators and erode trust on online platforms. To address this, TikTok says it is testing enhanced detection systems designed to identify accounts dedicated to publishing AI-generated spam.

Global

With match rates falling, is effective attribution just an illusion?

Attribution isn’t all it’s cracked up to be. A new white paper from Idea Peddler, PJX Media, Share Local Media and Locality argues that tighter privacy regulations and changing consumer attitudes are reducing match rates, leading to billions wasted on ineffective programmatic advertising even as ROAS appears to improve.

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