How The Omnicom-IPG Deal May Impact Your Media Plan
If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts–you’re not alone.
advertiser
Data platform lets advertisers verbally ask to build audiences, monitor CPCs
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.