82% of South Africans are using loyalty schemes
Consumers are consistently using loyalty programmes year on year: 82% of South Africans use loyalty programmes, as highlighted in the Truth & BrandMapp South African loyalty whitepaper 2024/5.
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Provantage’s Jacques du Preez – OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms – overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.