What’s next as Google keeps cookies amid challenges to its dominance
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
cookies
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
The perils of data-driven marketing
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.