Direct Line Group on using TV as a full-funnel medium
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
driving
Research suggests Threads is driving more engagement than X
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation†that are delivering “continued improvement in returnsâ€.