Research suggests Threads is driving more engagement than X
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app
engagement
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.
The social media funnel explained [infographic]
The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.